Politics

3 Things to Consider in Planning Campaign Strategy Closer to November

As in any Presidential election year, a lot of noise is coming from the race at the top of the ballot. The prevailing notion is that the race between Hillary Clinton and Donald Trump is having a greater impact on down-ballot races than any time before. Republicans worry about the drag Trump is having on […]

Using Polling & Digital as a 1-2 Punch to Win a Political Campaign

Victory. It’s the euphoric threshold few will embrace, and the haunting desire that drives every competitor to push his or her limits. It’s on worldwide display right now with the 2016 Summer Olympics. In sports and politics, victory is everything. This time during the election cycle reminds me of the early rounds in a boxing […]

Tips for Starting a Political Consulting Firm

You have a bug. No, not Zika. It’s the political bug. For most of us, once we catch it, we can’t shake it. House of Cards, VEEP, and The West Wing sit high on your must-binge watch lists. Presidential debates and conventions are a reason to throw a party. Even local election returns are exhilarating […]

3 Reasons Polling Wins Your State Legislative Campaign

For those of us inside the political bubble, not a week goes by without a story about the woes of polling. I haven’t attended a major conference in the last couple of years that was without a panel on the state of polling in today’s environment. The good news is that many of the risks […]

Let General Patton Inspire You to Win

When I was a young cavalryman, one name inspired us above all others – General George Patton. If we needed motivation, our leaders would use the legend of Patton and his words to rally us to take that hill. In 1944, as the Allies were preparing the invasion of France to battle the Nazis, he […]

How to Implement Big Data Principles in Your Campaign or Organization

I’m an Apple guy…iPhones, iPads, iEverything. Every time Apple says something, I’m on the hook to listen. Having said that, I am also a huge fan of Samsung’s “Next Big Thing” marketing campaign; mainly because I think it’s catchy and relevant to this topic because the next big thing – data power for everyone – […]

5 Ways to Gauge ROI in Your Political or Issue Campaign

The single most valuable resource for any political campaign or issue group is cash. Much time and effort is spent raising it, and cash is needed in order to exist, to operate and definitely to win. With this being so valuable, it should unquestionably be protected and used wisely, yet so often this is not […]

A Winning Campaign Strategy is Still All in the Mix

It used to be that candidates and groups could reach goals using some mix of the big three – TV, mail and radio. There were specific consultants that mastered each and winning strategies were rather easy to come by. Sure, innovation was present inside these three silos, but all the money seemed to flow there […]

How a Campaign Can Face its Big Data Fear

Technology is a helluva drug. Nowadays, the campaign industry is jumping from one application to another always searching for that next big thing that will give us an edge over our competition. Alfred the Butler told Bruce Wayne in 2008’s The Dark Knight: “You crossed the line first, sir. You squeezed them; you hammered them […]

7 Ways Survey Research Can Help Your Campaign or Organization

As a Cavalry Scout in the Army for many years, my tradecraft was reconnaissance. It was my team’s job to keep our commanders informed so they could make the best decisions to keep troops alive and win the fight. Since transitioning from battles in faraway lands to battles in the private sector, I’ve seen that […]

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