Our Services

“Polling is wrong.” Yeah, if you do it the old way. People winning campaigns and issues in the new political era say they use Cygnal because of our innovative, common-sense approaches to understanding voters, changing minds, and creating intelligence for action.

Multi-Mode Polling

Make informed political and issue decisions with accurate data and clear direction from the New York Times #1 most accurate polling firm in the nation.

Read More
Public Affairs

Let Cygnal data be the air support to your legislative ground game.

Read More
Voter Scoring & Modeling

Leave the one-size-fits all models on the shelf. Improve targeting and resource allocation with dynamic truly-custom voter scores built by data-science-driven predictive analytics.

Read More
Emotive Analysis

Dive deep into the psyche of voters by understanding how they feel about candidates and issues instead of just logic.

Read More
District & Issue Tracking

Gain granularity at a district or other sub-geographic level by combining a large-sample statewide poll and data science.

Read More
Momentum Tracking

Get deep, daily intelligence for action in your race

Read More
CTV/OTT Measurement & Placement

Boost Cross-Channel Digital Reach and Know Its Impact

Read More
Ad Creative Testing

Know the communication efficiency and effectiveness of an ad on dimensions and know what message is best for your audience

Read More

Our Clients

The Latest

Read insights on audience trends, new research approaches, and tips to enhance your decision-making.

Are Democrats in Disarray? It Depends When You Poll. 

Recent 2024 presidential polls have shown a lot of different scenarios within the same margin of error with either a tied race or a slight Trump lead in the popular vote. At the same time, it seems like there has been a constant string of high-profile elections where Democrats do well or even outperform the polling like in the NY-03 special.   This article attempts to answer the question of why the polls show good numbers for Republicans that don’t always bear out in final results and why current polling might be off.

Read More

As Seen In

Find Us

WASHINGTON, DC
900 17th St NW, Ste 950
Washington, DC 20006
HARRISBURG, PA
15 Wyntre Brooke Dr #2A
York, PA 17403
WORLDWIDE
Team Members Across
7 States & 3 Countries