Politics

County Trends & Toplines

Below is a dashboard that tracks the difference in the margin between the 2016 and 2020 presidential elections. In the top left corner is a dropdown menu to filter the results by whichever state you would like to see. The top is a map and then all of the counties are plotted below showing the […]

Republicans Raised 2 Billion Dollars in 2020. Where Did it Go? We Have the Details.

After years of being outpaced among individual donors, WinRed, a donation platform, was created as an answer to ActBlue Democratic's third-party processing site for donations . With the party completely on board, WinRed would process almost $2 billion for the 2020 cycle to federal races, on top of state and local candidates. Find out where the money went.

Polling: the Panacea for Persuasion During a Pandemic

Think back to the end of the 2020 state legislative sessions. Legislative chambers across the country closed their doors as the pandemic spread. Some, like in Georgia, hit the pause button due to COVID-19 outbreaks among members then finished up in the summer. The public and lobbyists weren’t allowed in the building. It’s looking like […]

2020 Is Insane! Understand Voter Emotions to Know Why.

It’s hard to find the right words to describe this election cycle. 2020 is like the gift that keeps on giving…🤯 Nothing feels normal, especially with a worldwide pandemic, an economic crisis, a vacant supreme court seat, and a divisive presidential election.

The Candidates Seven Deadly Sins: The Dr. Peter A. Wish Interview

We interviewed Dr. Wish, a noted psychologist, political coach and best-selling author. Wish shared with Cygnal valuable insights on what makes a successful candidate and how emotions play into voter choice.

Voters Are People Too: The Importance of Human Connection in Crisis

Every election year, someone – actually most everyone – says: “This will be the most important election of our lifetime!” Well…2020 might actually be. While all of us practice social distancing and self-quarantine, we all wonder when this will be over. I guess that’s the toughest part about all of this: the uncertainty. It’s been […]

P2P SMS Is Hot – But Not All Platforms Work the Same

The fastest expanding campaign technology last cycle was peer-to-peer text messaging, known as P2P or P2P SMS. Dozens of companies popped up offering the service with billions of messages sent. It has only expanded since then, and, much like IVR, has become a race to the bottom to see who can offer the lowest rate […]

Combining Polling with Modeling to Drive Cost Savings

Toward the end of the 2018 election cycle, we had multiple clients and committees complain about the high cost of conducting both polling and predictive analytics (often known as – modeling or scoring). They wondered why these projects couldn’t be done at the same time. The cumulative results were great to have – thorough understanding […]

What Does a Swing Voter Look Like?

With an extremely polarized political environment, it’s hard to believe anyone would be a swing voter – an individual who voted for one party in a certain election then another party in the next election. In the 2016 election, more counties switched from Obama to Trump than from Romney to Clinton in 2012. If you […]

How SMS Responses to Surveys Differ from Phones

In hundreds of conversations with consultants, committees, caucuses, and even voters, not a single person has said, “Oh, yeah, telephone calls are the future of polling.” Cygnal has spent the last 19 months scientifically testing the use of peer-to-peer text messaging as a tool for inviting voters to participate in a political survey. Heck, we […]

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