Latest News

How to Implement Big Data Principles in Your Campaign or Organization

I’m an Apple guy…iPhones, iPads, iEverything. Every time Apple says something, I’m on the hook to listen. Having said that, I am also a huge fan of Samsung’s “Next Big Thing” marketing campaign; mainly because I think it’s catchy and relevant to this topic because the next big thing – data power for everyone – […]

The Road to Polling: A White Paper on Cost-Effective, Actionable Survey Research

In August of last year, Cygnal released a white paper on our success in automated polling. Our goal was to show that the methodology behind the way we do it is the difference when compared to the many others who say they conduct “robo-polling”. We understand that there’s much more to accurate, actionable results than […]

5 Ways to Gauge ROI in Your Political or Issue Campaign

The single most valuable resource for any political campaign or issue group is cash. Much time and effort is spent raising it, and cash is needed in order to exist, to operate and definitely to win. With this being so valuable, it should unquestionably be protected and used wisely, yet so often this is not […]

A Winning Campaign Strategy is Still All in the Mix

It used to be that candidates and groups could reach goals using some mix of the big three – TV, mail and radio. There were specific consultants that mastered each and winning strategies were rather easy to come by. Sure, innovation was present inside these three silos, but all the money seemed to flow there […]

How a Campaign Can Face its Big Data Fear

Technology is a helluva drug. Nowadays, the campaign industry is jumping from one application to another always searching for that next big thing that will give us an edge over our competition. Alfred the Butler told Bruce Wayne in 2008’s The Dark Knight: “You crossed the line first, sir. You squeezed them; you hammered them […]

Put Your Nose to the Grindstone to Set Yourself Apart

You don’t have to be an expert. You don’t have to be the best in your field. But you do have to work hard. Under-promise and over-deliver. Do a little more than is expected, and you can easily set yourself apart. This does not require you working an insane amount of hours, just a few […]

Cygnal Receives Highest Industry Honor, Wins 2015 Pollie Award

American Association of Political Consultants (AAPC) recognizes Cygnal for exceptional work during its annual conference in New Orleans Last night at a ceremony in the heart of New Orleans, Cygnal was awarded a coveted Pollie Award from the AAPC, the industry’s highest honor bestowed upon political consultants at the national and international level. The firm […]

7 Ways Survey Research Can Help Your Campaign or Organization

As a Cavalry Scout in the Army for many years, my tradecraft was reconnaissance. It was my team’s job to keep our commanders informed so they could make the best decisions to keep troops alive and win the fight. Since transitioning from battles in faraway lands to battles in the private sector, I’ve seen that […]

Find Alabama General Election Results Online – 11/04/14

Track Election Results Live Our Suggestions for Where to Get the Best Information Tonight Since the Secretary of State is not expected to carry live election results online tonight, we suggest the following website to follow the general election results: Birmingham Area: https://www.myvotealabama.com Central Alabama: https://ftpcontent4.worldnow.com/wsfa/NewsTicker/elections.html North Alabama: https://web.waaytv.com/election and https://www.whnt.com East Alabama: WSFA and […]

Bentley & the Lottery Up Big in New Statewide Survey

Turnout demographics expected to be similar to 2010 general election A poll conducted this week by Cygnal, a Montgomery-based political strategy, research, media, and public relations firm, indicates that statewide Republican candidates, led by popular incumbent Governor Robert Bentley, should cruise to victory on November 4, 2014. The survey of landline and cellular phones was […]

Contact Us