Case Study: Vaccine Hesitancy Decoded Through Emotional Understanding at Scale
The Alabama Department of Public Health knew they had a tall mountain to climb in connecting with and convincing minority populations that the COVID-19 vaccine is safe and necessary to get life back to normal. Their first call was to Bruno Event Team, a Birmingham-based company that handles logistics and advertising for major events from […]
Read MoreWiedmer: Emasculating Emmert, NCAA one court ruling at a time
A nationwide Cygnal survey conducted in early May found that 58 percent of those questioned favored athletes being paid in some form or fashion. And when you can get 58 percent of the people in this passionately divided land of ours to agree on anything, it is foolish of the NCAA not to listen and […]
Read MorePoll shows concern for direction of Biden administration in North Carolina
Most North Carolinians favor smaller government and fear President Joe Biden’s administration will do too much to increase the size and role of government. In this new poll, respondents were mostly women (55%), and about 63% of respondents were age 50 and older. About 70% of them were white, and 48.2% live in suburban North […]
Read MorePoll: Michigan ‘Generic Republican’ Beats Gretchen Whitmer 52%-41%
A poll released Wednesday by Cygnal found a majority of Michigan likely 2022 general election voters would oust Gov. Gretchen Whitmer (D) in favor of a “generic Republican.” The survey of 600 likely voters conducted June 2-6 found Whitmer has an approval rating of 41.1 percent, while 53.7 percent disapprove of the job she is […]
Read MorePavlich: Democrat senators must oppose Chipman’s ATF nomination
On the political front, recent polling conducted by Cygnal about Chipman’s nomination in Arizona, Maine, West Virginia and Montana shows he is strongly opposed by a majority of likely voters. “Chipman’s false claims about the ATF raid at Waco, support for the government forcibly closing firearms retailers during the pandemic, and mocking words about first-time […]
Read MoreMI Poll: Steep Declines for Whitmer With Key Voter Groups
Michiganders likely to vote in the 2022 general election are ticked off at the direction of their state and at Governor Whitmer specifically. Fifty-seven percent of voters feel Michigan is off on the wrong track, and Whitmer isn’t faring much better with her image underwater – 54% unfavorable and 44% favorable.
Read MoreAlabama 2022 election: Can anyone challenge Gov. Kay Ivey?
Brent Buchanan, founder and CEO of the political polling firm Cygnal, said a challenger might try to attack Ivey on the tax increase but does not think it would work. He referred to one of Ivey’s favorite sayings when asked about her chances next year. “Governor Ivey says there’s no step too high for a […]
Read MoreCurrent Political & COVID-19 Environment – Early May 2021
Yeah, I know. You’re tired of hearing about COVID-19. Trust me, I am too–and so is the rest of America. But we still conducted a national survey on the topic along with a generic ballot (further down the article). Based on our recent national survey of the general population, COVID-19 concern is on the downswing […]
Read MoreNew Poll Shows Majority of Americans Support Compensating NCAA Athletes
A nationwide survey of 1,030 Americans, conducted by the national survey research and polling firm Cygnal on behalf of Fans for Fair Play, which promotes fair compensation and economic opportunities for college athletes, shows substantial nationwide support to allow college athletes to be compensated. The nationwide survey revealed not only that 58% of respondents support allowing college athletes to be paid, but […]
Read MorePoll: NC voters favor right-to-work and limits on government spending
A Civitas poll out Thursday, May 13, finds North Carolina voters are growing sightly in their support for Republicans in the N.C. legislature, and decreasing slightly in their support of legislative Democrats. If the election were held today, 48% of those polled said they would support the Republican candidate, up from 46 % in March. […]
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