Poll: Westerners Feel Like Ukrainians – Do More
New Cygnal/Gradus/Response:AI international poll shows support for increased involvement WASHINGTON, D.C. – A new international poll released today showed significant Western support for financial and armament aid to Ukraine but limited appetite for a no-fly zone or all-out war. In a joint effort between Cygnal, Gradus, and Response:AI, more than 3,500 citizens of Ukraine, the […]
Read MoreCygnal releases new methodology to capture even the smallest of movements in your race
Daily trackers need to collect a lot of samples, but the traditional rolling approach does not provide the ability to see a representative sample of small subgroups or drill down with nuance. Cygnal’s new Momentum methodology runs a 3-day rotating set of polls where each poll is a different demographic subgroup. We apply data science […]
Read MoreCygnal National Voter Trends Panel
Cygnal President & Founder Brent Buchanan discusses the national trends and data revealed in our national voter survey for our district and issue tracking service (DIT). He is joined by data expert Noah Wyhof-Rudnick to dive deeper into these findings. Cygnal employs custom data science called District & Issue Tracking to take a large-sample statewide […]
Read MoreBrock McCleary Named to City & State PA Political Consultants Power 50 List
PENNSYLVANIA – Cygnal’s Brock McCleary was named to City & State PA Political Consultants Power 50 List – the top political consultants within the state. The list includes 50 rankings that are determined by the recent political consulting work done on behalf of the candidates across Pennsylvania, factoring in wins and losses in statewide and […]
Read MoreThe Rider and The Elephant
Often, the candidates best informed on policy have the most trouble connecting with voters. Part of the problem—for every type of campaign, but especially for policy-focused candidates—is that emotions play a central role in voter choice and decision making, but campaigns and candidates too often focus only on marshaling logic and data when communicating with […]
Read MoreBreitbart – Cygnal Poll: Vulnerable Democrat Elissa Slotkin’s Reelection Chances Could Be In Trouble
The new Chestnut 7th Congressional District is poised to send a Republican to Congress in 2022. The polling conducted in mid-November fount that a generic Republican candidate has a solid ten-point lead over a generic Democrat. Generic Republican candidate had a majority (51 percent) of support in the poll compared to the 41 percent for […]
Read MoreThe Art of Analytics
Predictive Analytics—it’s everywhere these days. It’s used in every flavor of business from large tech companies to sports. But how are predictive analytics useful in the political arena? What can it do? When used in the political space, predictive analytics does exactly what it does in every other area where it is used: saves time and improves the allocation of resources. One campaign […]
Read MoreBiden’s Future Hinges on an Economic Recovery
James Carville minted the phrase, “It’s the economy, stupid,” in 1992 to win the presidency, and it appears that not much has changed since then. Every month, Cygnal runs a nationwide tracking poll of around 6,000 respondents that asks questions about the national environment, top issues, and more. You can check out the service here: https://www.cygn.al/services/district-issue-tracking/. One question that is the most interesting when trying to get a gauge of the nation is taking the temperature […]
Read MoreInternational Association of Political Consultants Taps Cygnal CEO for Board of Directors and Treasurer
WASHINGTON – During the 54th Annual Conference of the International Association of Political Consultants (IAPC) last week, Cygnal CEO Brent Buchanan was elected Treasurer and will serve on the Board of Directors. With this role, he will oversee the finances of the association and help the Board of Directors allocate funds and advance the organization’s mission. Buchanan previously served as the 2020 IAPC Conference Program Co-Chair and hosted the 2021 IAPC Annual Conference. With this role, he will oversee the […]
Read MoreA Look Under the Hood: Virginia Wins (& Others) Predicted by Cygnal’s Awesome Team
Our first statewide poll and legislative data science project in Virginia was conducted in February 2021. It showed the best starting political environment we’d seen in cycles: D+4. Republicans were more competitive in key state legislative seats based on the model than our polling showed (and final results bore out) in 2017 and 2019 (of course, we lost […]
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