Townhall – Poll Offers What Could Be Valuable Lesson for Republicans on Abortion in 2024
Abortion has been something of a messy issue for Republicans since the U.S. Supreme Court overturned Roe v. Wade with last year’s Dobbs v. Jackson decision. While Republicans are divided on how much to involve the federal government, Democrats are united on supporting abortion up until birth for any reason without legal limit, at least when it comes to […]
Read MoreO’Dwyer’s – Polling is Not Just for Politics
If you polled PR pros across the U.S. about the impact our hyper-partisan political climate has had on their job, an overwhelming majority would tell you that it’s made things much more difficult—and take it from a pollster who looks at voter data all day long—it’s not getting better anytime soon. It’s also a safe […]
Read MorePOLL: NEW 3RD PLACE IN GOP PRESIDENTIAL RACE, TITLE 42 FINDINGS, AND SHIFT IN TOP ISSUES
WASHINGTON D.C. – The latest national likely voter poll from Cygnal – the nation's most accurate private polling firm – shows President Biden's image continues to be deeply underwater as his re-election campaign gets underway. With former President Trump's image improving by net eight points in May, he is now viewed more favorably by voters than Joe Biden (Trump is +5 net favorable). With the Biden administration recently terminating Title 42, Biden’s favorability will likely take even more of a hit as a clear majority (52%) of Americans supported extending Title 42.
Read MoreNational Survey: Republicans Take Lead on Generic Ballot; As Many Voting Against Trump as for Biden
WASHINGTON, D.C. – A survey of 2,550 likely 2024 general election voters – conducted by the DC-based international polling and predictive analytics firm Cygnal, rated most accurate private polling firm by FiveThirtyEight – shows Republicans have taken a lead on the national generic congressional ballot while nearly two-thirds of voters are worried about the stability of the US banking system. Florida Governor Ron DeSantis continues slightly outperforming Donald Trump in a hypothetical 2024 presidential race against President Joe Biden.
Read MoreNational Survey: Inflation issue drops, ’24 presidential matchups, and Ukraine aid concerns
WASHINGTON D.C. – A survey of 2,424 (get it?) likely 2024 general election voters – conducted by the DC-based international polling and predictive analytics firm Cygnal – shows the plurality of voters believe we are currently in a recession. Governor Ron DeSantis performs slightly better than other GOP candidates in a hypothetical 2024 presidential race against President Joe Biden. Although political figures on both sides support aid to Ukraine, most Americans believe we are giving too much aid to the conflict.
Read MoreNational Survey: Classified documents, ’24 presidential matchups, and Roe impact
WASHINGTON D.C. – A survey of 2,529 likely 2024 general election voters – conducted by the international polling and predictive analytics firm Cygnal – shows former President Donald Trump and President Joe Biden’s classified documents scandals have canceled each other out, Governor Ron DeSantis performs slightly better than other GOP candidates in a hypothetical 2024 presidential race, and despite people being bothered by the decision, only 9% of voters report the overturning of Roe v. Wade having a negative impact on them.
Read MorePOLL: Midterm shakeup, DeSantis within 5% of Trump
WASHINGTON D.C. – A survey of 1,019 likely Republican presidential primary voters – a much larger sample than many recent primary polls reported on in recent weeks – conducted by the international polling and predictive analytics firm Cygnal shows former President Donald Trump has slipped a few points on the presidential primary ballot while Florida Governor Ron DeSantis’ image and ballot standing are on the rise.
Read MoreMessage Mapping: The Next Evolution of Political Message Testing
One of the most crucial components to any political campaign is television messaging. Knowing how to communicate a candidate’s message and target particular constituencies is paramount to a successful campaign. Television advertising is a great challenge given the scarcity of well-positioned time slots and increased pricing as elections grow nearer. However, time slots and prices are irrelevant if the messaging is faulty.
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