Holly Lollar–Pulse Pod 33
On this week’s episode of the Cygnal Pulse Pod, Chris and Brent discuss the importance of storytelling when aiming to convey a political message with guest Holly Lollar. It’s not enough to say the right words and have the right points – you have to give people something to connect to from an emotional side. On another note, the most recent data thrown by the DIT shows a significant degradation of the political environment for democrats.
Read MoreNick Everhart–Pulse Pod 32
On this week’s episode of the Cygnal Pulse Pod, Chris and Brent discuss some surprising data revealed by the District Issue Tracker. In only one month, “Recovering from Covid” went from the 8th most important priority for voters all the way to the 2nd most important priority, above other major social and economic concerns. This new context brings up a brand new challenge for campaigns: having to find an effective way to pivot while keeping a consistent emotional tone, regardless of what issues are dominating the narrative at the moment.
Read MoreCygnal Debuts on Inc. 5000’s List of Fastest-Growing Companies
A survey of 600 likely general election voters in New Mexico, conducted by the national survey research and polling firm Cygnal, shows that most New Mexicans are ready for an alternative to Governor Michelle Lujan Grisham (52% someone new / 44% deserves reelection).
Read MorePhil Vangelakos–Pulse Pod 31
On this week’s episode of the Pulse Pod, Chris and Brent discuss the movement of some minority voter groups such as Cubans, Venezuelans, and Vietnamese trending towards Republicans. Having their own set of ideals and beliefs originated from their unique experience both in the US and in their native countries, it seems that issues such as immigration and other social measures are not as important to them as the right they cherish the most: freedom.
Read MoreDr. Peter Wish–Pulse Pod 30
On this week’s episode of the Pulse Pod, Chris and Brent discuss political psychology and the major impact that understanding voter’s emotions can have on campaigns. Given the fact that people make decisions based on the feelings they have rather than on well-reasoned arguments, the better the candidates can understand their voters’ emotions, the better they can communicate and build trust with voters.
Read MoreBrian Wynne–Pulse Pod 29
On this week’s episode of the Pulse Pod, Chris and Brent discuss the brand new DIT subscription service. This exciting tool developed by Cygnal’s data science team is designed to help campaigns at every level understand their districts, their voters, and their issues better, providing consistent real-time data concerning the most important topics among a certain community. The District Issue Tracker is the best way to get a snapshot of what’s going on in a legislative or congressional district without spending thousands of dollars in polls.
Read MoreTim Murtaugh–Pulse Pod 28
On this week’s episode of the Pulse Pod, Chris and Brent discuss the brand new DIT subscription service. This exciting tool developed by Cygnal’s data science team is designed to help campaigns at every level understand their districts, their voters, and their issues better, providing consistent real-time data concerning the most important topics among a certain community. The District Issue Tracker is the best way to get a snapshot of what’s going on in a legislative or congressional district without spending thousands of dollars in polls.
Read MoreLenny McAllister–Pulse Pod 27
On this week’s episode of the Pulse Pod, Brent and John Rogers, one of Cygnal’s Directors of Client Strategy, talk about “Coming out of COVID” and the impact it is going to have on politics. They discuss a recent Cygnal poll showing the consequences of politicians violating their own restrictions. This poll revealed that Governor Whitmer's image has gone down several points after going into a bar with another 12 people and also flying to Florida while asking Michiganders to stay home—It seems that the thing voters hate the most is hypocrisy.
Read MorePhillip Stutts–Pulse Pod 26
On this week’s episode of the Pulse Pod, Chris and Brent discuss the results of our latest national poll for a look into the 22 cycle and what it holds for candidates and campaigns. As the COVID pandemic starts to fade into the background, new trends in the data are beginning to emerge. Brent breaks it all down for us at the top of the episode.
Read MoreWillis Jones–Pulse Pod 25
On this week’s episode of the Pulse Pod, Chris Kratzer talks with Jeff Lewis, another one of our newest Directors of Client Strategy. Jeff describes the interesting path that led him to politics, a path that he never really expected to take, and how despite leaving politics a few times, he just keeps coming back. We are thrilled his path has led him to Cygnal.
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